Now that sounds like a virtual event worth attending!" 2. Prospects learn about your solutions and then, after watching videos and chatting with others, they get directed immediately to your product team. There's video content they watch on-demand, there's a live stream playing on-site and there's a community of users and fans who create a unique and engaging place to be. "Your prospects get triggered into the event as they proceed to the right steps in your funnel, and they engage with this event through multiple means, like Netflix meets Slack. While I suspect a lot of us are feeling some virtual burnout right now, there will still be a place for these kinds of events, even after we resume in-person ones. Latané Conant, Chief Market Officer at 6sense, predicts: "This year saw an explosion of virtual events as marketers adapted to a changing world. Marketers will plan asynchronous events that plug into the funnel. Here's what else 2021 has in store based on the predictions of this fabulous group of marketing leaders. If we treat each person with loving kindness and respect, we'll be making the positive impact I know we can while building a stronger, more loyal base. Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. That might sound overly simplistic, but I do believe it's paramount that marketers understand their influence and what a wonderful positive power it can be. I continue to believe in my mantra that marketing is powerful and must be used for good, not evil. While there is significant diversity of ideas and visions presented below, I love the common theme of how we're working toward a better future together, which is why my prediction is this: Marketing in 2021 will be more empathetic than ever. So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective.
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